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Re-pointing Bad Results
Marketers review searches on their eCommerce sites fairly regularly. The modus operandi is to redirect ’0 results found’ terms to appropriate pages. While this is a good strategy it does not leverage...
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What Do Customers Want?
In his book Meatball Sundae Seth Godin lists a list: Anti-bush Army wife Autism Costume alternatives Dance Kakopelli Marines Nuclear Vegetarian Weenies These (in alphabetical order) are the top 10...
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The Unreasonable Customer – Part 1
My girlfriend complains that I nitpick a lot, and she is right, but as an observer in the world of eCommerce I see many instances where marketers fail to take money from eager customers. Today I came...
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What People Want
The oddest thing happened today. I was looking up traffic data for vosgeschocolate.com on compete.com and happened to notice the top 5 keywords that drive traffic to the site (look under Search...
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I Don’t Know Why This Bothers Me So Much
While on the oakley.com I wanted to check out what they had for prescription glasses so I went to their search box and keyed in “prescription”. The results page highlighted a related New Release, Top...
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Capturing Intent
Like most e-tailers overstock.com suffers from the 3% conversion infection. I don’t actually know their conversion rate but let’s just go with the industry standard here. We know everything about the...
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Candle Burning Times
Saw a great video interview on Dr. Ralph Wilson’s site with Brad Geddes. Brad talks about using search queries to discern user intent and provides a fantastic example: A search for “candle burning...
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Early Stage Leads
I’m considering buying a printer so I started by entering this search phrase on Google: Here are the paid ads that showed up: The Xerox ad is better than Epson’s but neither truly capitalize on the...
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Did You Find What You Were Looking For?
With on-site search etailers can measure result page effectiveness by observing Search Exits and Search Refinements. However, the big limitation with analytics is that it only answers the “what is...
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Search Results
Most sites show small product images in site search to maximize how much they can fit on screen. This makes logical sense. Some examples– Example 1:...
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Helping Shoppers Search Quickly
Vistaprint.com sells 1000s of business cards (among other things). I saw this ad … … so I clicked it. That took me to this page–...
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The Slanket
The average eCommerce site has a 3-6% conversion rate. Most retailers know this. And so, when they want to increase online revenue etailers spend heavily on ad words. But instead of constantly...
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Water, Water, Everywhere, Nor Any Drop To Drink
To say SEM has been over exploited is an understatement, but market over exuberance has led to disproportionate investments in a few keywords with no one really caring for the rest. Here is my story:...
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Search Industry Needs To Adapt
The folks at e-consultancy have written a riveting piece on search engine marketing where they argue that ‘conversion’ is now being replaced by softer call to actions. “SEMs are asking whether or not...
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I Still Haven’t Found What I’m Looking For
40% of online visitors to a site use search functionality. But onsite search is still a very poor way of getting to results. Retailers can do a few things to improve this: - Store all searches that led...
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Return Policy
Fact 1: 40% of all visitors use in-site search Fact 2: Shoppers are concerned about return policy of retailers Therefore, at least a few shoppers use in-site search to review a retailers return policy....
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Re-pointing Bad Results
Marketers review searches on their eCommerce sites fairly regularly. The modus operandi is to redirect ’0 results found’ terms to appropriate pages. While this is a good strategy it does not leverage...
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Coupon Codes Page
Shari’s Berries (berries.com) knows shoppers are trained to hunt for coupon codes. Instead of having shoppers visit sites like retailmenot.com or coupons.com Shari’s Berries wants to keep coupon...
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